Earn Twice As Much
With Half The Stress


Table of Contents

Introduction

Ultimate Leverage
Vision
Goals
What is Strategy?
Tactics
Game Plan
Accountability
Priorities
The Ultimate Leverage Policy

Attraction Marketing
Positioning
Unique Client Proposition
Clients vs. Customers
Pricing Pitfalls
Risk Reversal
Marketing Communications
Referrals
Sampling
Couponing
Advertising
Paid Lead Generation

Attraction Selling
Usage Scripting
Implementing Usage Scripting
Objections

Delivering Extraordinary Value
Back Ends
Bundling
Subscriptions
Cloning
Show Them You Care
First Impressions
Complaints
Surveys

Cash Consciousness
Working Capital
Your Financial Team
The Ultimate Financial Team
Financial Dashboard
Cashing In
Exit Strategy

Stress Free Vacations
Critical Success Factors
The Ben Franklin Method
Systemization
The Quick Fix

Regular People, Spectacular Results
Position Results Descriptions
The Hiring Seminar™
Orientation
Training
Communicating Vision and Values
White Boarding
Measuring Personal Performance

More Life
Privilege Days
Power Days
Delegation
Mindset
The Dream One Hundred
Creating Space
Sustainability
Feed Your Mind.

Epilogue

Index (Yes, there’s an index!)

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